Schema Markup Generator

Schema markup is code you add to a page that tells search engines what the content means, so they can show it as a rich result — a star rating, a FAQ dropdown, an event date, a recipe card.

Paste it inside a script tag with type set to application/ld+json, anywhere in the head or body of the page. Google reads it either way, but head is the convention.

It is not a direct ranking factor, but valid markup makes your pages eligible for rich results, which raises click-through rate — and higher click-through on the same ranking usually means better long-term performance.

All three do the same job, but JSON-LD is a single block of JSON kept separate from the visible HTML, so it is far easier to write, maintain and validate. Google recommends it.

Yes. Switch to the Check tab, paste the JSON-LD from a page, and the validator reports missing required fields, common type mistakes and anything that will be ignored by Google.